How to Brief a Video Production Partner Before Pre-Production Even Begins
You know that feeling when you hand over a project and then suddenly wonder, “Wait... did we actually explain what we wanted?” Yeah, we have all had that little panic moment. And when it comes to video production, that tiny slip can snowball into confusion, rewrites, delays... the whole messy package. So before the cameras come out or someone starts scouting locations, there are a few things you really need to share with your video production and marketing partner. Think of it like giving them a map before the road trip starts... otherwise everyone ends up driving blind. Let us break it down, nice and simple. Start With Why You Even Want This Video Before talking about shots, colors, fancy transitions, or any of that cool stuff, the first thing you need to share is the purpose. Why are you making this video? What are you hoping it will actually do? Is it for product promotion? Brand storytelling? Engagement for social media? Something else? When the team understands the "why...