How Much Preparation Goes into a TV Commercial Shoot?
Introduction: It’s Way More Than People Think Most folks think filming a commercial is just: “show up, turn on the camera, boom—done.” Nope. Not even close. There’s a whole machine grinding underneath every polished 30-second spot you see on TV. And somewhere in that machine sit the TV commercial production companies who, basically juggle chaos for a living. The good ones make it look effortless. Highway Media Pro is one of them. They’ve been in the trenches long enough to know a shoot doesn’t magically come together—it’s built, layer by layer, with a ton of prep nobody ever sees. The Start: Creative Concepts Aren’t Born Overnight A commercial begins long before a camera gets anywhere near a set. There’s brainstorming. Too much coffee. Sketchy doodles that make sense only to the person who drew them. Someone throws out a wild idea, someone else says it’s ridiculous, and then somehow that’s the one that ends up sticking. Scripts don’t show up fully formed. They get rewritten… then...