How to Get the Most Value from Social Media Management Providers
Let’s face it—handling your own social media can feel like trying to juggle spaghetti. It’s messy, time-consuming, and if we’re being honest, not always worth the stress. That’s why so many small businesses (and even the big guys) are turning to low cost social media management providers. They're a lifesaver when you’re stretched thin—but only if you know how to use them right. Because not all providers are created equal. And if you’re not clear on what you need, you might just end up paying someone to post generic quotes with hashtags like #MotivationMonday (ugh). So, how do you actually get value from these services? Here’s what I’ve learned from working with and watching dozens of businesses do it right—and a few who learned the hard way. Know What You Actually Want (No, Really) First things first: what are you hoping to get out of this? More followers? Sales? Better engagement? Recognition in your industry? If you’re not sure what your goal is, it’s pretty tough for anyone to...