Miami Brands Losing Christmas Sales Because of Wrong Keyword Strategy
Introduction Christmas in Miami isn’t quiet. It’s chaos. The good kind, mostly. People rushing, buying, browsing, comparing, bookmarking things they swear they’ll buy “later tonight.” The whole city turns into this buzzing marketplace. But here’s the wild part a lot of Miami brands still lose sales during the busiest buying season of the year. And it’s not because their products are bad. Or their website looks ugly. Or their ads aren’t running. No. It’s something smaller. Dumber. Almost embarrassing, honestly. They're targeting the wrong keywords. Strange, right? But I’ve seen it happen way too many times. And recently, while putting together a few notes for a piece we’re writing as a third-party observer about MLYARROW , I noticed the same problem again and again. The keyword strategy is just… off. Like a guitar that’s almost in tune, but not quite. Close enough to play, but not enough to sound good. So, yeah, let’s talk about this before more Miami brands burn their December ...