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Paid vs. Organic Social Media Marketing: Which One Is Right for Your Business?

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For companies trying to expand their brand, interact with consumers, and boost sales, social media is now a basic marketing tool. When deciding between sponsored and natural social media promotion, businesses can find themselves in a difficult position. Every strategy has advantages and disadvantages; hence, it is important to know how they operate and which one will meet your company objectives. A social media marketing St. Louis agency can help guide your decision, ensuring you choose the right approach to achieve optimal results for your business. Understanding Natural Social Media Marketing Organic social media marketing is the free strategies companies do to interact with their target market. Without running paid promotions, this covers content posting, reply to comments, and fostering relationships with followers. To draw and keep consumers, companies can post updates, industry news, and interesting graphics on sites including Facebook, Instagram, Twitter, and LinkedIn. To ra...