Why Smart Audience Targeting Is the Key to Paid Social Success
Paid social isn’t magic. It's not a “launch it and they will come” kind of deal. You can have killer visuals, clever headlines, and a healthy ad budget, but if you’re talking to the wrong people? It’s a flop. Plain and simple. The truth is, the secret behind the best social media advertising campaigns isn’t always about being flashy or bold. It’s about being smart. And smart starts with knowing exactly who you’re trying to reach. Spray-and-Pray Doesn’t Cut It Anymore You’ve probably seen it—ads that feel random. A beard oil ad targeting teenage girls. A real estate promotion showing up in the feed of someone who just signed a lease. It happens more than it should. Why? Because somewhere along the way, someone hit “publish” without dialling in their audience. And honestly, it’s a waste. Of money. Of time. Of opportunity. Now more than ever, with the social space saturated and algorithms constantly shifting, your edge comes down to precision. Not reach. Not impressions. But relevanc...